Visual Architecture
Cotton & Button
Client
Cotton & Button
Discipline
Visual Architecture
Year
2024
The Challenge
The client's bottleneck
Cotton & Button occupied a category trap: pet knitwear that read as novelty. The brand needed heritage, tactility, and enough editorial gravity to sit beside luxury lifestyle houses rather than accessory aisles.
The Architecture
How Em engineered the solution
A minimalist visual system: ribbed texture as a graphic motif, charcoal-and-navy restraint, and photography that treats knitwear as architecture. The brand now reads as couture for companions.
A bespoke pet knitwear identity system built on strict minimalist architecture and tactile heritage.
